Locally Owned & Independent Businesses.

When YOU shop at your locally owned businesses, you're supporting the local economy

It’s a simple fact: for every $100 spent, locally owned independent businesses generate $68 in local economic activity. National chains generate only $43. And out-of-state online sellers who don't collect sales tax are virtually a total drain on the local economy.


So when you spend your hard-earned money here, it stays here, supporting locally owned businesses, city neighborhoods and services, and enhancing the quality of life in San Francisco.

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It's Easy - Just Shop Independent


> A 10% shift in consumer spending from chains and Internet to locally owned retail, would create nearly 1300 new jobs and over $190 million in increased economic output for San Francisco. Customers don't have to spend more, just spend differently. Read More

Locally owned merchants in San Francisco have significant strength in several retail categories, and their contributions to the economy of the city are substantial. They also provide incredible retail diversity and local charm, two reasons so many people want to live and visit here. 
> Locally owned businesses reinvest in the local economy at a 60% higher rate than chain and internet retailers. 
Who we are
A little bit about us.
SFLOMA was founded by a group of merchants from locally owned businesses. We currently have over 200 members representing a wide range of retail and service categories. Not only are our businesses knowledgeable, competitive, quirky, , friendly, unique, and creative, we support other local businesses and services, as well as schools, charities, non-profits, and more.

New Study Underscores Economic Value of Shopping Locally Owned!

A recent study of the home improvement/hardware retail market found yet again that shopping with independents provides a quantifable economic value. The conclusion is below, followed by a link to the study.

In the highly competitive businesses of hardware, outdoor power equipment, and building materials, independent retailers provide a compelling value proposition to consumers while creating significantly enhanced local economic activity compared to national chains.

In the hypothetical home improvement project reviewed here, our homeowner would have spent comparable amounts whether with the biggest chains or the smallest independents. But of that spending, 37% more would remain in her community. Excluding contracted installation services, that local economic advantage is nearly double, 97%.

That money improves job prospects for her neighbors. It ends up in other local businesses, in parks, and in collection plates in her hometown. It helps an independent, entrepreneurial local contractor make ends meet in an evolving and competitive business.

How might that knowledge help consumers and businesses change their shopping habits? Consider the following:

Together, the two largest national home center chains sold more than $114 billion in goods in 2013 (excluding installation services).

If just 10% of that business gone instead to independents, hometowns around the country would enjoy the benefits of an additional $1.3 billion in economic activity.

That kind of money turns home improvement into hometown improvement. 


San Francisco Locally Owned Merchants Alliance 2013                                    Powered by LocalOn